WWE has signed a deal with Loot Crate that will see the company create a bi-monthly subscription mystery box service. The following press release was issued to us:
Loot Crate announces partnerships with WWE, Sanrio
June 21, 2016, Las Vegas, NV— Loot Crate, the leading fan-based commerce and community platform, today announces two new licensing partnerships with WWE and Sanrio, expanding its entertainment offerings globally. These partnerships further Loot Crate’s commitment towards “fan-commerce” across the entertainment ecosystem.
Loot Crate, which has amassed over 600,000 recurring subscribers worldwide, has created a multichannel marketing strategy aimed at allowing consumers to discover a variety of growing pop culture genres while delivering a new direct to consumer, distribution platform to entertainment and lifestyle brands. Partnership-focused crates are only one vertical of Loot Crates multiple product offerings that include products like Anime, Gaming and the original all-encompassing pop culture crate. The licensing strategy for Loot Crate includes lines of business as well as the stand alone partnership crates that supports IP holders in building deeper, more enriched experiences for their most loyal fans.
“We are expanding our celebration of fandom in all its forms, and we are excited to announce our partnerships with WWE and Sanrio. We will introduce a bimonthly WWE crate, featuring items that will appeal to WWE fans worldwide,” said David Voss, Chief Creative Officer at Loot Crate. “Each crate will feature exclusive collectibles, apparel and home goods. Look for more details as Loot Crate and WWE launch this exciting crate later this summer.”
“Sanrio has nurtured their fan community for more than 40 years, spanning generations across the globe,” said Voss. “The fan base they’ve built is the perfect audience to embrace the Loot Crate experience and we’re thrilled to bring Hello Kitty and more Sanrio characters to fans worldwide.”
“We are excited to partner with Loot Crate and deliver merchandise directly to our global fanbase,” said Casey Collins, WWE Executive Vice President, Consumer Products. “This unique strategy allows us to engage with our fans in new ways while providing them with exclusive WWE items and collectibles that will bring them closer to the Superstars they love.”
Tapping into another multi-generational global brand with a loyal fan community, Loot Crate has also announced a partnership with Sanrio, the lifestyle brand best known for pop icon, Hello Kitty®. Sanrio fans will have access to a special crate celebrating Hello Kitty, Chococat, Keroppi and more Sanrio characters delivered to their front door. This partnership with Sanrio allows Loot Crate to curate and deliver a unique experience to surprise and delight Sanrio’s passionate fan base.
“Sanrio was founded on the ‘small gift, big smile’ philosophy of creating unique, supercute products that make people happy,” said Jill Koch, Senior VP Brand Management and Marketing from Sanrio. “Loot Crate is the perfect partner to bring this philosophy to the subscription box model and deliver Sanrio experience directly to fans’ doorsteps!”
Loot Crate will be showcasing select crates at the Licensing Expo in Las Vegas June 21-23, 2016 at booth B99 in the Characters & Entertainment zone at the Bayside Exhibit Hall, Level 1.
Attendees interested in viewing products and speaking with representatives can stop by the booth.
For more information about Loot Crate, please visit www.lootcrate.com.
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